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Identity, Web Design, Print


I worked with my friend Allison on a personal site and identity for her hair cut and color services. She focuses on highly personalized cuts and non-traditional colors, so we went for a sleek look that didn't take itself too seriously. We kept the web experience super simple for a no-fuss experience for her clients, and used font treatments and textured accents to add more dimension without causing distraction. Since the site serves as more of a client tool than a personal showcase, we directed users to clear CTAs, and made the scheduling flow effortless while ensuring that it felt like an aesthetic extension of the landing page.


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